Pokétch Co. president (Adventures)

The Pokétch Co. president is a character appearing in Pokémon Adventures.

Biography
Two months ago, Professor Rowan invited the Pokétch president, and asked of him to make three Pokétches. The president was glad for the work order, while Rowan asked of him to make them differently colored, for three people that would start off the journey. The president thought of making a pink, a blue and an orange Pokétch, which made Rowan see he would have to make the Pokédexes match their color.

The president of the Pokétch Company visited Lake Valor, where he found a TV crew filming the surroundings. He also encountered a group of Lickitung and provoked them, which made one of them follow him to Jubilife City.

Diamond & Pearl arc
The president was going to his marketing stand with three clowns, until he bumped into Diamond. Diamond apologized, but was in distress, since his map was gone. The president stopped, and asked Diamond why didn't he use the Pokétch. Diamond told he didn't even knew the device on his hand was a Pokétch, which annoyed the president, who showed some of the features. The president introduced himself, while his clowns told that blue and pink Pokétches were available for purchase. Diamond wondered why his friend, Pearl, had an orange one, which made the president recognize that Diamond was one of the trainers Professor Rowan spoke of. The president believed Diamond, who began to understand the Pokétch functions, to be part of his campaign, and placed a clown suit on him. The president was showing a Pokétch to a couple, but the Pokétch was snatched by someone. He and Diamond followed a trail of drool, and encountered the thief: a Lickitung. Diamond began to fight it, and considered catchting it, but asked of the president to lend him a Poké Ball.

The president gave Diamond some Poké Balls to catch Lickitung, who evoled into a Lickilicky. Lickilicky dug a hole in the ground, and attacked Diamond's Pokémon with its tongue. This made Diamond use the Pokétch's features to measure the distance from which Lickilicky had attacked, and told that he understood Lickilicky, for it was fond of collecting items. The president wondered if it was a good idea to provoke Lickilicky, while Diamond found the items that the Pokémon had stolen. Diamond eventually caught Lickilicky, amazing the crowd, who bought the Pokétches from the president. The latter was greatly pleased, and thanked Diamond for his marketing campaign, for he was all sold out. The president admitted he actually was fooling around some Lickitung at Lake Valor, and one of them followed him to Jubilife City. The customers became angry, and attacked the president, for he fooled them into buying the device. Diamond asked if the president was at Lake Valor, who confirmed, as there were no obstacles that prevented people from going there.